Taking on Chinese player Xiaomi big time, South Korean tech giant Samsung sold two million phones in its mid-price segment Galaxy A-series in India in just 40 days starting March 1, earning a revenue of $500 million.
Samsung is targeting $4 billion (roughly Rs. 27,700 crores) in revenues from its Galaxy A series of phones this year.
“In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India – A50, A30, and A10. The revenue turnover from these three phones in 40 days is $500 million,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS on Monday.
“I think this a record for any brand in the industry,” Singh added.
“When the rest of the portfolio in A series becomes available, we are sure of not only achieving but exceeding our target,” the Samsung executive said, adding that the Galaxy A-series phones will continue to be available across the channels – both online and offline.
“We will launch the Galaxy A70 in India next week in Rs. 25,000 to Rs. 30,000 bracket and the Galaxy A80 in the Rs. 45,000 to Rs. 50,000 bracket in May,” Singh said.
Samsung earlier announced that it would launch at least one phone every month from March to June this year.